According to industry analysts, skincare is the definitive locomotive of beauty’s post pandemic global resumption and expansion, and lots of innovation in this sector is to be expected in 2022.
Google Trend searches for “microbiome skincare” grew by over 5000 per cent in the last 12 months, and such data is self-explanatory by its own. Now more people than ever wish the perception to know. This customer’s increasing desire to know is a trend that, though already been heading upwards for some years, is bound to get even more big in 2022.
Many of us are becoming more focused on improving our skin health with products, and central stage is taken by calming increased sensitivity caused by factors such as mask wearing, overuse of aggressive skincare, pandemic stress, and exposure to pollution.
Such trend leads people to expect make-up to act like skincare as well: a recent Mintel report reveals that 50 per cent of consumers now prefer to purchase hybrid cosmetics with skin benefits, a beauty category that shined over the past two years and looks forward to keep blossoming for a while. Such trend which is taking place for three main interrelated reasons. The first motive lies in the fact that the less-is-more paradigm encourages us to take care of our skin in order to keep it healthy and enhance a clean-beauty appearance. It looks like because of face masks, people are moving towards long-lasting plumping treatments instead of one-day color out of convenience. The second reason is that masks, though vital in containing coronavirus, can also be hard on our skin, causing problems like acne, rashes or peeling skin. Third, as previously established, there is a direct connection between skin health and the stress levels we can find ourselves to deal with during the rollercoaster times of this pandemic era.
To prevent such issues, maintaining our skin healthy and hydrated is of paramount importance. Daily applications of products that contain natural moisturisers, such as SinoHyal hyaluronic acid, deliver a long-lasting nourishing effect to our skin and prevent it from persistent dryness and crepiness.
For the reasons set out so far, 2022 is also going to be another great year for hybridisation between skincare and make-up. In fact, when make-up is desired, not only consumers will be interested in mask-proof and no-transfer make-ups, but also to noncomedogenic or “won’t clog pores” products which can keep a flourishing dermis system even beneath a mask. We will especially witness an increase of multi-function and all-in-one make-up products able to meet the multiple interrelated needs of health and beauty.